Come to the newest burger hotspot in Rotterdam! The restaurant Smash, by the famous chef Diego Buik, can be found under the Pathé cinema at the Schouwburgplein and is ready to welcome you!
At Smash, simplicity is key. "That means not too much fuss around the burger, which you often see in cities like Amsterdam, Antwerp or Berlin, with bottles of natural wine and many options on the menu." Diego shares. "The core of Smash revolves around serving the ultimate, affordable smash burger: with freshly baked buns, quality meat, delicious sauces and toppings."
The menu consists of three burgers (both meat and plant-based can be ordered), fries, soft ice cream and drinks. Diego: "Rotterdam is a colourful city and we think it is important that everyone feels welcome. That is why we have chosen to offer all three burgers as a meat and plant-based option and the meat is halal."
For the plant-based burger, the Rotterdam entrepreneurs have joined forces with Beyond Meat, the American producer of meat substitutes.
The new burger hotspot must of course look as good as the burger tastes. The look and feel of Smash is inspired by an American diner, mixed with the unmistakable 80's and 90's style. For example, you will find arcade machines, red chairs and of course a work of art made of smashed Coca-Cola cans.
Co-owner Ronald shares: "With this identity, we want to be more than a restaurant and become a place where people come together. By organizing events and entering into (local) partnerships, we want to enrich our community and shape the burger culture in the Netherlands. As a first step, we did a photo shoot for our campaign together with real Rotterdammers and our merchandise. You can see that this already works well for the recognizability in the city."
Smash is about creating an unforgettable experience around the pleasure of eating burgers. A smashburger as a burger is meant to be. Fresh bun, quality (halal meat), sauce and toppings. The trusted quality of Chef Diego Buik, translated into a dinner concept. The first flagship store recently opened at the Schouwburgplein in Rotterdam and is open from Wednesday to Sunday from 12:00 to 22:00.