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At the end of 1999, MediaMarkt opened its doors for the first time in the Netherlands, in the heart of Rotterdam. Now, 25 years later, this silver jubilee is of course being celebrated in style!
Especially for this occasion, MediaMarkt is organizing a night opening between 0:00 and 1:00 in Rotterdam, with high discounts on various products. The iconic 'Gekkenhuis' or 'Mad House' sales campaign will also make a one-off return!
On the night of Saturday 26 to Sunday 27 October, when the clock ticks an extra '25th hour' towards winter time, MediaMarkt on the Binnenwegplein opens its doors from 0:00 to 1:00 for a special night shopping with exclusive offers. From 10:00 PM you are welcome to enjoy snacks, and at 11:55 PM the countdown starts until the opening at midnight, together with Faberyayo from De Jeugd van Tegenwoordig!
For example, you can buy AirPods for 99 euros (normal rate 135 euros), a Sonos soundbar for 99 euros (normal rate 267 euros) and a DJI Mini 4 Pro Fly More Combo for 599 euros (normal rate 1099 euros).
But there is more. The old sales campaign 'Mad House' will be relaunched from October 24 to 27. The campaign attracted a large audience about ten to fifteen years ago with both striking offers and fun competitions. For this anniversary edition, the retailer offers, among other things, a stay at Mirjam's TV-famous B&B in South Africa and an exclusive tour of the Red Bull Racing factory in Milton Keynes, England.
When it opened 25 years ago, MediaMarkt was a pioneering 'supermarket model' in the electronics trade with two clear characteristics: a huge store surface and low prices. This caused a revolution in the Dutch retail landscape. The arrival of MediaMarkt completely turned the consumer electronics landscape upside down. There was a democratization of the category; never before has there been a store where such a wide selection could be found at such low prices. The chain was very accessible and affordable for a wide audience. Moreover, the range could be touched and experienced, an experience that is still one of the success factors of the store chain today.
The 25 years that MediaMarkt has now been in the Netherlands have been an interesting era for the electronics industry. Technological developments have followed each other in rapid succession and consumers want to be provided with more and more conveniences. By 2024, MediaMarkt will have 55 physical stores, B-to-B services and its own successful webshop and app. This year a so-called marketplace was also added, which enables external sellers to also sell their products via MediaMarkt. To further respond to changing consumer behavior, MediaMarkt has a Smartbar in every branch, where consumers can be provided with advice and additional services, such as trading in products, activating green energy, television and telephone subscriptions and making them ready for use. of laptops, tablets and smartphones.
Due to the extreme discounts, the MediaMarkt expects a lot of crowds. So would you like to be there on the night of Saturday 26 to Sunday 27 October? Then arrive on time!