Rotterdam is once again looking for its Style Icon

Last year, Odair Pereira stole the show as the very first Fashion Mayor of Rotterdam Centre. With his distinctive style, creative flair and powerful vision of fashion and inclusivity, he managed to convince both the audience and the jury. During the spectacular finale on the Korte Lijnbaan, he was crowned the face of the city. He set the tone for a new era in which fashion is the language of the street.

Now it is time for a new chapter. A new voice. A new style revolution.

Rotterdam knows no standard rules. Rotterdam is expression. From sneakers on the asphalt to statements on your body. From courage to identity. In 2025, we are looking for someone who breathes the city through fashion. Someone who brings together urban culture, creativity and diversity in one stylish story.

What does a Fashion Mayor do?

As Fashion Mayor, you will be the face of Rotterdam Centre for a year. You will represent the city during events, campaigns and on social media. Are you chosen? Then you will get your moment on the catwalk, right in the city centre. Show the city who you are and what you stand for.

This is what you get

• Every month shopping credit to boost your RC content
• You are the Fashion Mayor of Rotterdam Centre for one year
• You set the tone as an ambassador of the city
• You build new collaborations with stores, brands and events
• You are visible on social media and present at events in the centre

This is what we expect from you

• One powerful social post per week with your looks, tips or inspiration
• A minimum of two hours per month present at fashion moments and city events

This is how you participate

1. Capture Your Rotterdam

Send in a photo of an outfit that captures the true Rotterdam feeling for you. Tell us why this look represents the energy of the city.

2. Pitch Yourself

Tell us in a maximum of 250 words who you are, what your connection is with Rotterdam and why you are the ultimate candidate.

3. Where to Follow

Let us know where we can already follow you on social media.

Psst… okay, just for a moment.

To give you a little push in the right direction for the fashion show: you dress three of your own models and yourself, completely in the theme of Rotterdam. Anything goes, as long as it breathes 100% Roffa. Whether you buy, borrow or make something yourself, go wild.

And eh… is your outfit from Rotterdam Centre? Then you score big points of course. But you didn't get that from us…

What awaits you

• Registration is possible until August 6
• On August 13, we will announce the finalists
• On September 13, the finalists will shine during the fashion show in the heart of Rotterdam Centre for the public and jury

Rotterdam is calling. Are you ready to answer?