The finals of the first-ever Fashion Mayor took place on September 14 at the Korte Lijnbaan. Watch the aftermovie and get a look behind the scenes. From the preparations to the grand finale!
The finalists showed various creations on the catwalk on Saturday 14 september as part of the race to that coveted title of Fashion Mayor. Winner Odair Pereira chose a colour palette consisting of pastel shades and white. Deliberately, as it referred to the Rotterdam skyline. ‘Fashion is in my blood and Rotterdam in my heart,’ says the born-and-raised Rotterdammer with Cape Verdean roots.
Odair Pereira managed to stand out and win the coveted title. He showed how fashion is not just a way to dress, but a powerful tool to represent a city like Rotterdam. With a unique blend of charm, creativity, guts and a strong vision of sustainability and diversity of the city, Odair Pereira has proven to be the perfect face for a city known for an urban style. The winner's ability to transform Rotterdam's raw energy into fashion was decisive for the jury.