On September 14, Odair Pereira was named the very first Fashion Mayor of Rotterdam! During the spectacular finale on the Korte Lijnbaan, five talented finalists presented their unique looks on the catwalk in front of an enthusiastic audience and an expert jury.
Under the leadership of Pauline Buurma (director of the Rotterdam Centre Organization), Ron Weil (Rotterdam style icon and stylist Bijenkorf) and Indirah Tauwnaar (founder of House of Urban Arts and winner of the South Holland Culture Prize 2024), Odair Pereira managed to distinguish himself and win the coveted title. The ceremony took place at George Cocktails and Food on the Lijnbaan.
Rotterdam is known for its raw energy, innovation and unique character. The Fashion Mayor will represent all of this in the coming year as the face of the city, promoting Rotterdam's unique fashion culture. Fashion in Rotterdam is not just clothing, it is a way to experience and connect with the city.
Pauline Buurma: “Rotterdam is not always seen as a traditional fashion city, but that is what makes us so special. We are the city of streetwear, sneakers and creativity on the streets. Fashion here is raw, innovative and full of courage. Our Fashion Mayor will show this in the coming year, with the streets of Rotterdam forming the ultimate catwalk.”
Odair Pereira showed how fashion is not just a way to dress, but a powerful way to represent a city like Rotterdam. With a unique blend of charm, creativity, courage and a strong vision for sustainability and diversity of the city, Odair Pereira has proven to be the perfect face for a city known for an urban style. The winner's ability to transform the raw energy of Rotterdam into fashion was decisive for the jury.
The coronation of the first Fashion Mayor marks the start of a year full of vibrant fashion moments in Rotterdam Centre. We invite everyone to follow Odair Pereira on the social channels of Rotterdam Centre, where he will shine during various events and postings throughout the year. We promise a year full of new fashion styles, creativity and surprises. Rotterdam fashion has a new face.
Read more about the search for the Fashion Mayor via the button below!