WE Fashion is open again after a major renovation. WE Fashion has expanded the current store on the Beurstraverse and the Koopgoot by bringing the Men and Women collections together on more than 1,000 square metres.
After a festive opening on the 12th of September, the store is open to the public again!
The interior is modular and flexible, with neutral colours, exciting accents and partly recycled materials, which makes the fashion statements more noticeable. This creates a future-proof, inclusive shopping experience for men, women and children. The store has striking brandwalls, inspiring catwalks and surprising texts.
In addition, there are new fitting rooms with perfect light, no checkout lines but handy service points throughout the store and in-store pick-up points for online orders.
WE Fashion is actively committed to making the brand more sustainable. For example, all cotton in the collections is now 100% sustainable and the turnover rate of the collections has slowed down. As a result, the emphasis is on offering high-quality, timeless essentials for a sustainable and stylish wardrobe. Sustainability was also central to the design of the store.
WE Fashion believes in the power of 'Togetherness'. The new concept was created thanks to great collaborations with various partners. For example, Rijling x MMousse was involved for the concept and style strategy and Dedato for the concept and design of the interior.
Take a look at the new store! Not only to admire the interior, but also for styling advice. In the new store, the styling team is ready to help you discover, enrich and fully experience your personal style. Whether it concerns a unique item for a special moment, a timeless basic, or even a complete makeover. Everything is possible!
